# Best Product Analytics Tools Compare product analytics tools, including PostHog, Mixpanel, Amplitude, Heap, Pendo, FullStory, and Google Analytics. Product analytics tools help teams understand activation, feature adoption, funnels, retention, user journeys, experiments, and where product experiences create friction. ## Ranked Tools 1. **PostHog** — Product analytics and feature tools for builders — https://shipboost.io/tools/posthog 2. **Mixpanel** — Product analytics for user behavior — https://shipboost.io/tools/mixpanel 3. **Amplitude** — Digital analytics for product growth teams — https://shipboost.io/tools/amplitude 4. **Heap** — Autocaptured product and digital analytics — https://shipboost.io/tools/heap 5. **Pendo** — Product analytics and adoption software — https://shipboost.io/tools/pendo 6. **FullStory** — Digital experience analytics and session replay — https://shipboost.io/tools/fullstory 7. **Google Analytics** — Website and app analytics from Google — https://shipboost.io/tools/google-analytics --- Source: https://shipboost.io/best/product-analytics-tools Markdown: https://shipboost.io/best/product-analytics-tools.md