# Best Web Analytics Tools

Compare web analytics tools, including Google Analytics, Matomo, Plausible, Fathom Analytics, PostHog, Microsoft Clarity, and Hotjar.

Web analytics tools range from simple privacy-first dashboards to deeper behavioral platforms that help teams measure acquisition, engagement, conversion, and product usage.

## Ranked Tools

1. **Google Analytics** — Website and app analytics from Google — https://shipboost.io/tools/google-analytics
2. **Matomo** — Privacy-focused web analytics platform — https://shipboost.io/tools/matomo
3. **Plausible** — Simple privacy-friendly website analytics — https://shipboost.io/tools/plausible
4. **Fathom Analytics** — Simple privacy-first website analytics — https://shipboost.io/tools/fathom-analytics
5. **PostHog** — Product analytics and feature tools for builders — https://shipboost.io/tools/posthog
6. **Microsoft Clarity** — Free heatmaps and session recordings — https://shipboost.io/tools/microsoft-clarity
7. **Hotjar** — Heatmaps, recordings, and feedback tools — https://shipboost.io/tools/hotjar

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Source: https://shipboost.io/best/web-analytics-tools
Markdown: https://shipboost.io/best/web-analytics-tools.md