# Best Website Analytics Tools

Compare website analytics tools, including Google Analytics, Plausible, Matomo, Fathom Analytics, Microsoft Clarity, Hotjar, and FullStory.

Website analytics tools help teams understand traffic, sources, behavior, conversion paths, privacy tradeoffs, and which pages are actually helping the business grow.

## Ranked Tools

1. **Google Analytics** — Website and app analytics from Google — https://shipboost.io/tools/google-analytics
2. **Plausible** — Simple privacy-friendly website analytics — https://shipboost.io/tools/plausible
3. **Matomo** — Privacy-focused web analytics platform — https://shipboost.io/tools/matomo
4. **Fathom Analytics** — Simple privacy-first website analytics — https://shipboost.io/tools/fathom-analytics
5. **Microsoft Clarity** — Free heatmaps and session recordings — https://shipboost.io/tools/microsoft-clarity
6. **Hotjar** — Heatmaps, recordings, and feedback tools — https://shipboost.io/tools/hotjar
7. **FullStory** — Digital experience analytics and session replay — https://shipboost.io/tools/fullstory

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Source: https://shipboost.io/best/website-analytics-tools
Markdown: https://shipboost.io/best/website-analytics-tools.md