# How Much Does a Website Cost in the UK? Real Prices for Wellness, Beauty and Fitness Businesses

By Tim · 12 Oct 2026 · Launch Spotlights

> What a UK website actually costs, using Gee Web Design's published prices: £495 and £995 build tiers, hosting from £30 a month, optional SEO, and first-year totals for trainers, salons and gyms.

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# How Much Does a Website Cost in the UK? Real Prices for Wellness, Beauty and Fitness Businesses

Ask a UK web designer what a website costs and the first answer is usually "it depends". That's true, but it doesn't help a salon owner, personal trainer or massage therapist set a budget. What it depends on is knowable: the number of pages, whether you need online booking or payments, and what you'll pay every month once the site is live.

This guide breaks down UK website costs using the published prices of [Gee Web Design](https://geewebdesign.com/), a Peterborough-based studio that builds sites for health, beauty, fitness and wellness businesses. Because their prices are public, they give a concrete answer to the question rather than a range.

![Gee Web Design website for health, beauty, fitness and wellness businesses](https://res.cloudinary.com/dhdy0tbpt/image/upload/v1791490460/ShipBoost/screenshots/screenshot-285abd98-e750-4a00-866a-013a1314323e.webp)

## The short answer

For a small UK service business using a specialist studio, Gee Web Design's prices look like this:

| What you need | Price |
|---|---|
| Up to five pages for an independent practitioner | From £495 |
| A larger site with booking integration for an established business | From £995 |
| Advanced booking, payments, memberships or e-commerce | Quoted individually |
| Managed hosting and support | £30 or £100 per month |
| Ongoing SEO | £195 or £295 per month |

The build is a one-off cost. Hosting and SEO are ongoing, and they're priced separately unless your written proposal combines them.

## What a £495 website includes

Gee's **Solo Professional Website** is aimed at independent practitioners: therapists, personal trainers, nutritionists and newer businesses. From £495, it includes:

- Up to five core pages
- Responsive, mobile-friendly design
- Service or treatment information
- An enquiry form and social-media links
- On-page SEO foundations

This tier suits a sole trader whose website mainly needs to explain what they offer, show who they are and collect enquiries. Booking integration is optional at this level.

## What a £995 website adds

The **Business Growth Website** starts at £995 and is built for established salons, clinics, wellness studios, gyms and growing businesses. On top of the Solo package, it adds:

- Expanded service or treatment pages
- Booking-system integration
- Galleries and genuine testimonials
- Google review links or an approved integration
- A more developed enquiry journey
- Expanded SEO foundations
- Google Analytics 4 and Google Search Console setup
- A content management system where required

Gym websites start at this tier, at £995, because membership options, facilities and class timetables need more pages than a solo practitioner's site.

## When a website is quoted individually

The **Custom Booking or Membership Website** has no fixed starting price. It covers sites that need:

- Advanced booking journeys
- Payments and deposits
- Membership functionality
- E-commerce
- Multiple locations
- Custom integrations

Every project gets a fixed quote before work begins, so the price is agreed upfront rather than billed by the hour.

## What drives the price up

Across all three tiers, four things move the number:

1. **Pages.** A five-page site and a site with a separate page for every treatment are different builds.
2. **Content.** Whether you supply the text and photos or need help producing them.
3. **Integrations.** Connecting a booking platform, a membership system or review widgets.
4. **Functionality.** Payments, deposits, memberships and online shops add the most.

The quickest way to keep a quote down is to decide which of these you actually need. Gee's own guide to [what a gym website should include](https://geewebdesign.com/gym-website-features) splits features into essentials and "useful, but not for every gym".

## Monthly costs after launch

A website keeps costing money after launch day. These are the running costs to budget for.

### Hosting and support

| Plan | Price | Includes |
|---|---|---|
| Basic Hosting & Support | £30/month | UK hosting, SSL certificate, monthly backups, basic email support |
| Premium Hosting & Support | £100/month | Everything in Basic, plus priority support, security monitoring and wider update help |

### Ongoing SEO (optional)

Every Gee website launches with SEO foundations. Monthly SEO is an add-on for businesses that want to keep building search visibility.

| Plan | Price | Includes |
|---|---|---|
| SEO Growth | £195/month | Monthly keyword and ranking review, one researched article, one page optimised, internal-link improvements, Search Console monitoring, a monthly update |
| SEO Growth Plus | £295/month | Two articles or landing pages, deeper competitor research, Google Business Profile optimisation, local SEO and directory work, a monthly strategy call |

Gee recommends starting with three months, since organic visibility builds over time. Rankings aren't guaranteed.

## What a website costs in the first year

Using Gee's starting prices, here's what the first year looks like for three typical businesses:

| Business | Build | Hosting (12 months) | SEO (12 months) | First-year total |
|---|---|---|---|---|
| Solo personal trainer | £495 | £360 | — | From £855 |
| Established salon with booking | £995 | £360 | — | From £1,355 |
| Salon with booking + monthly SEO | £995 | £360 | £2,340 | From £3,695 |

From year two, the build cost drops out and only the monthly services remain. Domain registration is billed separately.

## Website cost by business type

Each type of wellness business needs a slightly different site, which affects which tier fits.

- **Personal trainers.** A personal trainer is selling themselves, so the site needs real photos, qualifications, training packages with prices and one clear first step, such as a free consultation. Usually the £495 tier. [Gee's personal trainer page](https://geewebdesign.com/personal-trainer-website-design) covers the pages it recommends.
- **Massage therapists.** One page per treatment with duration and price, and a booking link on every treatment page. Gee built this for [K&T Wellness Studio](https://ktwellnessstudio.com/) in Stamford.
- **Beauty and hair salons.** Treatment menus that scan easily on a phone, with the price and booking button next to each treatment. Usually the £995 tier once booking integration is involved.
- **Nutritionists.** Credentials shown clearly and the consultation process explained step by step. Gee redesigned [Emily Nutrition Coach](https://emilynutritioncoach.co.uk/) around a free discovery-call button repeated through the site.
- **Gyms.** Membership options, facilities, a mobile-friendly timetable and a trial request on every page. From £995. Gee's build for [AW Muscle & Fitness](https://awmuscleandfitness.com/) in Bollington includes online membership sign-up links.

![Gee Web Design portfolio of wellness and fitness websites](https://res.cloudinary.com/dhdy0tbpt/image/upload/v1791490460/ShipBoost/screenshots/screenshot-b95558ad-bf8c-40fb-9b53-ee29bc213daa.webp)

## DIY builder, studio or agency?

Gee Web Design's founder, David Gee, started the studio because small businesses kept facing two poor options: a clunky DIY builder or a £5,000 agency invoice. A specialist studio sits between them. You pay more than a builder subscription, but the site is built for you around your services and booking flow, and you get a fixed price.

A DIY builder can still be the right call if you have time to build and maintain the site yourself and your needs are simple. ShipBoost's roundup of [website builders and CMS platforms](/best/website-builders-and-cms) and the [Webflow alternatives](/alternatives/webflow) page cover that route.

## How a Gee Web Design project works

1. **Tell them about your business.** Services, ideal clients, brand and what the site needs to achieve.
2. **Planning and design.** A mobile-first site built around your services and customer journey.
3. **Review and approval.** You see the site, give feedback and approve everything before launch.
4. **Launch and support.** They connect your domain, finish the essential SEO setup and stay available afterwards.

Typical builds take around 7–14 days, depending on size and requirements. You work directly with David from the first conversation to launch. His background is in sales, lead generation and CRM, which shows in how the sites are structured around enquiries and bookings.

> "During our initial call, I really felt like Dave listened to my ideas, adding his own creative flare… his communication was great throughout the process, which was also swift & professional." — Emily Wilkinson, Emily Nutrition Coach, on Trustpilot

## FAQ

**How much does a simple website cost in the UK?**
With Gee Web Design, a simple website of up to five pages for an independent business starts at £495. Hosting is extra, from £30 a month.

**How much does a website cost per month in the UK?**
Running costs depend on what you add. Gee's managed hosting is £30 or £100 a month, and optional SEO plans are £195 or £295 a month.

**How long does it take to build a small business website?**
Gee Web Design's typical builds take around 7–14 days, depending on the size of the project and how quickly content and feedback arrive.

**Will I know the final price before work starts?**
Yes. Gee gives a fixed quote with the agreed scope confirmed before the project begins.

**Do I need SEO as well as a website?**
Not at launch. Every Gee site includes SEO foundations. Monthly SEO is for businesses that want to grow their search visibility over time.

## Get a quote

[Get a fixed quote from Gee Web Design](https://geewebdesign.com/pricing), or see the [Gee Web Design listing on ShipBoost](/tools/gee-web-design). For booking tools to connect to your new site, see [appointment scheduling software for small business](/best/appointment-scheduling-software-for-small-business) and [local SEO tools](/best/local-seo-tools).


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Source: https://shipboost.io/blog/how-much-does-a-website-cost-uk-gee-web-design
Markdown: https://shipboost.io/blog/how-much-does-a-website-cost-uk-gee-web-design.md