# Buffer > Social media software for social scheduling ```yaml url: "https://shipboost.io/tools/buffer" website: "https://buffer.com" pricing: FREEMIUM upvotes: 0 categories: "Marketing" tags: "Social Media, Social Scheduling, Social Publishing, Creator Tools, Agency Tools" ``` ## Description Buffer is a social media scheduling platform designed to help businesses, creators, and marketing teams plan content, publish posts, and manage social workflows more efficiently. It is one of the best-known tools in the social publishing category and often serves as a benchmark in buyer comparisons. The platform supports post scheduling, publishing queues, analytics, collaboration, and social workflow management across multiple channels. Buyers often choose Buffer when they want a relatively simple and approachable social media scheduler that works for small teams, creators, and growing brands. Buffer is commonly compared with Later, Hootsuite, Planable, Publer, Vista Social, and Sprout Social. It sits in a useful middle position between lightweight creator-friendly scheduling and more complex team-oriented social management tools. ## Screenshots - Screenshot 1: https://res.cloudinary.com/dhdy0tbpt/image/upload/v1775878959/ShipBoost/screenshots/seeded-hero-buffer.webp ## Links - ShipBoost listing: https://shipboost.io/tools/buffer - Website: https://buffer.com - Markdown: https://shipboost.io/tools/buffer.md - Alternatives: https://shipboost.io/alternatives/buffer ## Explore - More Marketing tools: https://shipboost.io/categories/marketing - Tagged Social Media: https://shipboost.io/tags/social-media - Tagged Social Scheduling: https://shipboost.io/tags/social-scheduling - Tagged Social Publishing: https://shipboost.io/tags/social-publishing